It took about 30 seconds into my first day for me to realize how many meetings a brand manager has in a week. My computer had barely booted up and I realized I was 5 min late (not my fault, longer than expected orientation) for a pre-scheduled informational meeting with my contact in Sales. Looking ahead at my calendar, I was scheduled to meet with ten other cross-functional team members in the first week alone! After the initial shock, I quickly got into the groove and took advantage of these opportunities to learn about each cross-functional team member’s role, their experiences with Nestlé, and how to best utilize their knowledge to accomplish my projects.
Although I don’t have a “typical” schedule, my day usually consists of some combination of the following:
- Reviewing emails and scheduling meetings
- Meetings with cross-functional team members
- Quantitative analysis
- Reviewing notes and market research reports
- Competitive tasting panels
On a side note, I think about food basically every minute of my day. It happens when you’re working on the Stouffer’s ® brand for the world’s largest food company.
In addition to my prior experience as a consultant, my first year at Georgetown MBA has given me a solid foundation for my internship, especially:
- Advanced Marketing Management (Homa)
- Marketing Management (Goodstein)
- The Marketing Innovation Residency
That’s all I have for now. This Wednesday I’ll be headed to Nestlé USA’s headquarters in Glendale, CA for the annual marketing intern retreat. Looking forward to seeing how my fellow Georgetown MSB student, Amy, is enjoying her marketing internship with Nestlé Prepared Foods, and getting the opportunity to meet Nestlé USA Chairman and CEO, Brad Alford.
Good seeing you when you were in LA...oh wait, nevermind
-Steve
Posted by: Steve Adams | 07/01/2009 at 03:15 AM